6 Tips to Writing a Killer Blog Post

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Let’s face it, for communication professionals today, blog-writing is almost as common as writing press releases. However, that doesn’t mean that everyone can write a good blog.  For those of you just getting started or brushing up on your skills, here are a few tips to writing a killer blog.

1.     Keep It Quick

Online readers are not the right audience for novels. So, keep your blogs limited to a length appropriate for the content. No one needs 1,500 words about your cat’s birthday. With that said, there is still a possibility that your dense topic requires an in-depth blog. So, longer blogs might be necessary and useful in some situations.

2.     Avoid Complex Words and Sentences

The typical blog audience is seeking something more personal and vibrant than a news article. Don’t muddy your voice or message with complex words or sentences that will trip readers up and possibly annoy them. If it helps, read your blog post aloud to make sure that it flows smoothly.

3.     Formatting Matters

The way in which your blog is presented is the first thing most readers notice. Use white space to frame different areas of content and use bullet points whenever appropriate. Headings, sub-headings, bold text and italicized text should be used for organization and emphasis. Don’t go overboard though!

4.     Link, Link, Link

Because it’s the blogosphere and everyone knows that the Internet is limitless, blog readers expect links. They help readers gain background and contextual information, it gives your blog credibility and it shows that you did your research. Instead of forcing readers to leave your blog for further information, embed it through links and keep your traffic strong.

5.     Find Your Voice and Keep It

Whether it be liberal, moderate or conservative, give your blog a voice. After all, a blog is only worth reading if it has something to say. Be opinionated, respectful and consistent in your posts. Presenting contradictory views throughout your blog will only make your readers question your credibility and motives.

6.     Have a Sense of Humor

In an online atmosphere, writers must have a very tough skin because anyone can say anything. Responding to negative comments in a respectful way and establishing an individual sense of humor will make handling these situations much easier.

With the rise of popular sites like Tumblr and Blogspot, many businesses have begun requiring their employees to maintain blogs for various purposes. With these tools, writing a killer blog should be much less daunting. Considering your blog posts’ length, complexity, formatting, link usage, voice and sense of humor will help the blogosphere for both readers and writers. 

This blog post was submitted by Justin Letts. Letts is an undergraduate student at Missouri State University majoring in public relations and minoring in French. He is a member of the Communication Committee of the Public Relations Student Society of America in addition to numerous honor societies.